Philip Michaels over at Tom’s Guide has reviewed Apple TV+. Not the shows on the Cupertino-streamer, but the streaming service itself, and there is one thing that he really, really likes.
Is it the low price? Is it the quality content? Is it “Ted Lasso?”
None of the above. It’s how easy the service is to cancel. In his review, Michaels writes, “I think what I appreciate most about Apple TV Plus is how easy Apple makes it to leave the service behind.”
That's not a backhanded compliment. Apple is surprisingly upfront about when your Apple TV Plus subscription is about to auto-renew and gives you enough advance warning to do something about it. It's a practice I wish other subscription services —including the best streaming services — would take note of.
Okay, that last part did sound backhanded. The rest of it really is praise, though. Quoting Michaels again:
It's a remarkably canny move on Apple's part. Instead of luring someone in with a free trial and hoping that they don't bother to check a calendar, Apple makes it very clear that your trial's about to end, even if it means losing out on recurring revenue. That helps build trust and goodwill, not just for Apple TV Plus but for the many other services Apple offers. And that more than makes up for any of the cancelled subscriptions Apple will have to strike out of the books because of those email reminders.
Also, he says he does like “Ted Lasso.” Michaels figures he will re-up when season three is out.
