Source: Apple/(PRODUCT)RED Video
Apple and (PRODUCT)RED are marking 15-years of cooperation. Apple Insider highlights a video from the combined organizations, as well as an announcement from Apple. “In fifteen years,” the piece says, “Apple has raised nearly $270 million through the sales of (PRODUCT)RED devices and accessories.” The video marking the milestone:
…informs viewers that while COVID threatens the progress made in the fight against HIV/AIDS, Apple (PRODUCT)RED products and experiences will help fight two pandemics.
According to Apple:
From now until December 31, 2022, half of those proceeds will go to the Global Fund's COVID-19 Response to mitigate the impact of COVID-19 on the fight to end AIDS. This will provide critical support to health systems most threatened by the outbreak, and, in turn, help preserve lifesaving HIV/AIDS programs in communities most in need in sub-Saharan Africa.
The video is about a minute long. It’s inspiring. And it can be seen now below.
