The kids continue to be alright with iPhone. Apple Insider has numbers from the latest survey of U.S. teens by Piper Sandler. If the numbers are right, they’re stunning.
In a survey of 10,000 teenagers across 44 states between mid-August and mid-September, the firm found teen-ownership of iPhone at 87%. That’s 9-out-of-10 kids toting an iPhone. That’s better than Trident numbers!
If there’s anything worrisome in the survey, it’s intent to buy. The piece says the percentage of kids who say their next phone will be an iPhone has dropped from 89% to 88%. In other words, nothing worrisome in the survey. Piper Sandler managing directors Harsh Kumar and Chris Donat are quoted in the piece, saying “the 87% iPhone ownership and 88% intention to purchase an iPhone metrics are near record highs for [the] survey,” and are notable for the “maturing premium smartphone market.” The analysts go on to say:
…these trends are encouraging as [Apple] continues to introduce new 5G iPhones, which could provide a significant product cycle refresh. We think these positive trends can also be a catalyst for further services growth as well, as the install base for Apple hardware continues to grow.
Continues to grow, indeed. Take Apple Watch, for example. Ownership among teens is bigger for Apple’s wearable, as are intent to buy and the device’s popularity. According to the report, 15% of teens surveyed plan on picking up an Apple Watch in the next six-months - up from 13% in the previous survey. Ownership by survey respondents stands at 30% - up from 25% in the previous survey. And the cherry on top, “Apple Watch is now the most liked watch brand with 39% of teenagers saying it is their favorite,” according to Apple Insider, “unseating Rolex which is now [at] 35%.”
As for growth in Services, when it comes to paying for things, cash is tops with kids by a wide margin. At the time of the survey, the piece says, “cash had been used in the last month by 85% of teenagers…” Apple Pay was second though, used by 35% in the month prior to the survey - up from 32% in the previous survey. PayPal was third with 22% prior-month usage - down from 24% in the survey before.
