If you’ve been wondering what became of Apple’s plans for Primephonic, you may have an answer, soon. Apple acquired, then shut down, the streaming classical music service in September of 2021. When it did, it offered Primephonic customers six-months of Apple Music for free. The company also said then:
Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface that fans have grown to love with more added features.
Five-months later, giving folks six-months of Apple Music might be reason enough to think we’d see something out of the acquisition around now. Then there was the hint from the Android side. Cult of Mac ran a piece this week about an “unreleased ‘Apple Classical’ service [that] appeared in a new Apple Music beta for Android.”
9to5Google actually found a reference to a whole new “Apple Classical” app in the Apple Music beta. The piece says the string “reveals the name ‘Apple Classical,’ and the upcoming ability to open a compatible track directly in the optimized service…”
One more reason to think the Primephone successor might make the scene, soon. Folks in the know say Apple is planning another socially distanced product event in the near future. Folding the music offering in with other announcements would certainly make sense.