IDC: Despite Sales Drop, iPad Owned Q4FY21 Tablet Market

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2 February 2022 - While Apple’s tablet kind of tanked last quarter, even a droopy iPad is enough to win the market. Apple Insider has more numbers from IDC - these covering the tablet space and the December-quarter. The piece has the firm indicating that Apple was still “far in front of other producers in terms of shipments, and its drop in units wasn't as bad as other major vendors.” 

According to IDC, Apple shipped 17.5 million iPads in the December-quarter. That was down eight-and-a-half-percent from the 19.1 million shipped in the same quarter a year earlier. Others did worse, with Samsung tablet shipments dropping 21-and-a-half-percent year-over-year, Lenovo dropping 25-and-a-half-percent, and Huawei dropping just under 14%. Props to Amazon for being the only tablet maker tracked by IDC to increase shipments. Theirs were up 1.3% year-over-year.

As for marketshare for tablets in the December-quarter: 

  1. Apple 38%

  2. Samsung 15.9%

  3. Lenovo 10%

  4. Amazon 7.9%

  5. Huawei 5.5%

As for the future of the tablet space, IDC is quoted as saying:

Though 2021 was a great year for the tablet market, shipments have begun to decelerate as the market has moved past peak demand across many geographies… However, shipments in the near future will remain above pre-pandemic levels as virtual learning, remote work, and media consumption remain priorities for users.

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