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News of an interesting Apple acquisition. MacRumors says the company has picked up AI Music, “a startup that uses artificial intelligence to generate personalized soundtracks and adaptive music.” According to the report:
The technology is able to generate dynamic soundtracks that change based on user interaction. Music during a workout, for example, could change based on the wearer's heartbeat, adjusting to workout intensity.
Personal and techno-utopian as that sounds, the piece also has the company describing its wares “as a feature that could allow advertisers to create audio that would match user context, like mood.” Before the acquisition, the company’s LinkedIn page said:
AI Music allows brands, developers and sonic adventurers access to our intelligent music library. Our goal is to give consumers the power to choose the music they want, seamlessly edited to fit their needs or create dynamic solutions that adapt to fit their audiences.
As for what Apple might do with it, MacRumors says the company:
…could potentially make use of the AI Music technology in several ways. Songs that can update based on heart rhythm could be useful for Apple Fitness+, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so on-demand generated music that matches mood could come in handy for that purpose.
The acquisition was completed in the last few weeks, according to the report. At the time, AI Music had about 24 employees. No word in the piece on how much Apple paid for the company.
