iPhone SE - Image via Apple
One of the biggest surprises around the iPhone SE Apple introduced this week was the slightly higher price. Generally speaking, even when updating an iPhone’s features, Apple keeps the entry price the same for consumers. This time though, the starter iPhone SE will go for $429 - a $30 increase over the last entry-level SE. That is not likely to hinder sales, according to market tracker Counterpoint Research. Apple Insider has the firm addressing the issue. Despite Evercore analyst Amit Daryanani’s thoughts to the contrary, Counterpoint thinks the phone’s added features - including 5G - will spur demand. In the piece, Counterpoint research director Jeff Fieldhack was quoted as saying:
The A15 Bionic supports all current services and others to come for the foreseeable future, so [Apple] can run this device for years with only slight tweaks or upgrades… And the higher starting price doesn't just mitigate short term risk, it gives [Apple] extra padding to drop prices tactically in tandem with new 5G launches and as the product ages.
