08 AUGUST 2022 - Luck is likely Apple’s biggest movie since the the 2021 Tom Hanks starrer Finch, and its biggest get for kids since it started producing Peanuts content. Not unlike Snoopy hijacking Apple’s homepage in 2021, a piece from Apple Insider says Apple.com was turned over to the Skydance Animation/Apple TV+ feature Luck over the weekend. Scrolling down the landing page revealed animations of some of the film’s characters landing on, in, or in front of such Apple products as iPad, iPhone, and the Mac. There was also a special section dedicated to the film itself.

Critical Critiques

While the film may have been lucky enough to land prime real estate on Apple’s homepage, it did not fare as well with critics. With 67 professional reviews tallied, the film had an unenviable score of 48% Sunday evening on RottenTomatoes. Audiences are more into it though. They gave the film a fresh score of 73% over the weekend.

A “Lucky” Three-Months for Apple Card Holders

Well received or no, the show must go on - and so must the promotions planned around it. Cult of Mac says Apple is using the animated feature to promote Apple TV+ to Apple Card holders. “It’s your lucky day. For three whole months,” says the headline over the promotion. “As an Apple Card user,” the page says, “you can enjoy 3 months free of Apple TV+…”

Interestingly, the promo is not limited to new subscribers. According to the Cult:

Apple says its Apple Card deal is “for new and existing subscribers to Apple TV+.” But it excludes people who get the streaming service through an Apple One subscription.

Plenty of time to decide. The offer is available through 31 October to Apple Card holders. More info is available on Apple’s site.