Apple Adds More Ad Slots to App Store

01 AUGUST 2022 - Against a weakening outlook for its App Store search-ad business, Apple is apparently making room for more ads. In answer to a question about where Apple was seeing the effect of macroeconomic uncertainty on last week’s earnings call, Apple CEO Tim Cook indicated that a downturn in search-ads in the App Store was one of the most prominent places. So, maybe they’ll make it up in volume? A report from iDownloadBlog says Apple on Friday announced the addition of “two new ad slots in the App Store: one in the ‘Today’ section and a dedicated slot in individual app pages.”