Apple Brampton Road: Third London Flagship Opens Next Week

19 JULY 2022 - News this week of a new Apple store for London. 9 to 5 Mac says Apple Brompton Road will be the city’s third flagship location. Situated close to Harrods, the report says:

Apple Brompton Road is located at a suitably prestigious location, which the Royal Institute of British Architects refers to as “the gateway to Knightsbridge.”

Those words mean nothing to most of us, but still sound - oooohhh - very posh, indeed.

The piece says the location will feature a “fantastical [augmented reality] realm.” It’s unclear whether that’s part of the location’s grand opening or a dedicated space henceforth. I kind of thought the whole point of augmented reality was it could (and would) be everywhere, but… okay. We’ll find out more in under two-weeks. Apple’s site for the store sets the opening on Thursday 28 July.