Apple Business Essentials and T-Mobile Team for Ultimate+ for iPhone

22 JULY 2022 - Apple and T-Mobile may have given each other a big boost on Thursday - sorry for throwing in a third company there. Saying “boost” felt better than “leg up,” though. Anyway - 9 to 5 Mac highlights a press release from the Uncarrier, announcing Ultimate+ for iPhone. It includes Apple Business Essentials, which - the piece reminds readers - includes “device management, 24/7 Apple support, and iCloud storage.” Quoting the press release (please pardon the PR speak):

Business Unlimited Ultimate+ for iPhone is the first and only wireless plan that makes IT easy for small businesses, pairing Apple Business Essentials with AppleCare+ for Business Essentials, along with a new iPhone 13 for new lines, 200GB of high-speed hotspot data per month, and more.

Doing a bit of compare and contrast, 9 to 5 Mac says “Apple Business Essentials is free for the first year,” with the service running “$2.99/month per device afterward.” On the other hand, “Ultimate+ for iPhone goes for $50 a month per line with six or more lines,” though it comes with all kinds of carrier stuff on top of the Business Essentials service, including the iPhone 13, the 200GB of hotspot data, unlimited talk/text/data on the phone itself in the U.S. and over 200 other countries, and unlimited in-flight wifi on select airlines.

And somebody else takes care of the set-up. Could be a big deal. Time will tell.