Apple Funds Original Podcasts in Search for TV+ Titles
12 AUGUST 2022 - Apple is making a push into podcasting to strengthen its push into TV, apparently. 9 to 5 Mac ran a piece earlier this week, highlighting a deal Apple’s made with “award-winning production company Futuro Studios.”
Under the arrangement, [the report says] Apple funds Futuro’s development of new podcasts but retains rights to the intellectual property to convert any of the works into video content — television shows and movies — for its streaming service Apple TV+.
