Apple Updates iPhone Shopping Pages with Trade-In Push

01 AUGUST 2022 - At least a couple of times on last week’s earnings call, Apple execs mentioned trade-ins and trade-ups in relation to iPhone. Now, 9 to 5 Mac says they’re part of a revamp of Apple’s online iPhone shopping experience. The piece says:

Apple has given the iPhone checkout page on its website a major overhaul. The new design features larger images, quicker access to shopping assistance, and more. There’s also a bigger emphasis on trading-in other devices as well.

I will say, the new design is more inviting, with much larger imagery than the previous version. While bigger images are big, 9 to 5 Mac says:

One of the biggest changes with this redesign is that there is a larger emphasis on trading in. After you configure your iPhone, you’ll be asked whether or not you have a device to trade in. There’s a new video explaining the trade-in process and a fullscreen interface for checking values.