Beats Teases Book Projects Tie-In for Special Edition Pill+

Image via @beatsbydre on Twitter

02 AUGUST 2022 - Beats is looking more like an interesting, cross-promotional playground for Apple. We heard earlier this week about a pair of special edition Studio Buds co-branded with Futura. Those followed a pair a couple of weeks earlier co-branded with the Twitch streamer FaZe Clan. Now, 9 to 5 Mac has word of a special edition Beats Pill+ speaker, offered in collaboration with the NBA’s Devin Booker and his “Book Projects.”

Ridiculously little is known about the offering at this point - just that it’s a thing that’s happening. In a Twitter post, the @beatsbydre account said:

.@DevinBook and Book Projects designed a custom Pill+ speaker inspired by the Sonoran Desert (followed by a few emoji)

What makes this kind of weird is the state of the Beats Pill+ speaker. D-e-a-d dead is the state. The company killed the Pill+ speaker back in January. Like the Dread Pirate Wesley though, turns out it was only mostly dead. This is the speaker’s second resurrection. Beats partnered with the fashion brand Stussy on a Pill+ speaker back in March, a couple of months after discontinuing the device. No word on when the Book Projects speaker will make the scene.