Beats x Kim: Fit Pro Stoppers in Skin Tones

Beats x Kim in a trio of colors - Image via Apple

10 AUGUST 2022 - Something new for earbuds: Your skin tone. Roughly. A piece from Engadget says Apple subsidiary Beats has joined forces with Kim Kardashian to introduce Beats X Kim. Yet another custom version of Beats Fit Pro, the piece says the trio of colors are made to either “blend in or stand out…”

While not as hard to get as some past Beats exclusives, Beats x Kim can’t be had from just any Apple Store. Engadget says only 10 tony Apple locations will have them, including the 5th Avenue store in NYC, Regent Street in London, and Champs-Élysées in Paris. Fashion chains like Selfridges in the UK and SSENSE in Canada will carry them. They’ll also be sold on Apple’s site, on Amazon in North America, and on WeChat in China.

You know this is really a fascinating thing. On the one hand, they bring an air of exclusivity. At the same time, you can get them on Amazon - where you get everything.

Engadget says Beats x Kim will sell for the standard Fit Pro price of $200 in Canada, France, Germany Japan, the UK, and the US. You can see them on Apple’s site now, though you cannot buy them yet. They go on sale next Wednesday 17 August at 10AM Eastern.

It’s kind of weird to me that a company that brought skin tone matching emoji needed someone famous for being famous to intro the idea of skin tone matching earbuds, but - cool bud. Whatever pumps up the jam.