Bloomberg: Apple Applies for Series of “Reality” Trademarks

29 AUGUST 2022 - New iPhones… new Apple Watches… signals from your personal tech bouncing through space… and yet, the story that most revs my motor is one tied to some trademark filings. Bloomberg ran a report Sunday afternoon saying that Apple/not-Apple had applied for registered use of the terms “Reality One,” “Reality Pro,” and “Reality Processors” in a number of countries. The terms are thought to be tied to Apple’s mixed reality headset, expected to hit sometime in 2023. “Though Apple itself didn’t make the filings,” the piece says the applications in Australia, Canada, Costa Rica, the EU, New Zealand, Saudi Arabia, Uruguay, the UK, and the US:

…follow a pattern that the iPhone maker has used in the past—including relying on law firms that the company has previously enlisted to lock down brands.

Unless I missed it, the Bloomberg piece doesn’t say anything tying the “Reality” applications to next week’s “Far Out” media event. While my head tells me the two stories have nothing to do with each other, my heart wants them to be linked ver, very much.