CIRP: iPhone 13 Line Crushing it in the States

iPhone 13 - Image via Apple

26 APRIL 2022 - Roughly halfway through its time at the top, iPhone 13 continues to crush it in the states. That’s the word from boutique industry analytics firm Consumer Intelligence Research Partners (CIRP). By the firm’s reckoning, models across the iPhone 13 line accounted for 71% of smartphone sales in the March-quarter in the U.S. “In contrast,” says the release, “the then-new iPhone 12 models had only 61% of sales in the year-ago March 2021 quarter.” 

Despite continued concerns around inflation, CIRP is noting an interesting trend: People aren’t holding onto old phones as long as they used to. According to the firm:

After several years of buyers keeping a previous phone longer, in the past year buyers are now keeping a previous phone for a shorter time. In the March 2022 quarter, 20% of buyers reported having their previous phone for three years or longer, compared to 34% in the March 2021 quarter…

In the March 2022 quarter 47% of buyers had their previous phone for two years or less, compared to 35% in the March 2021 quarter.