Counterpoint: Third-Place iPhone Grows Q2 Sales and Share in Vietnam

25 AUGUST 2022 - Busy day for Counterpoint Research Wednesday. In addition to second quarter numbers on China, a piece from Apple Insider said the firm also let loose with second quarter smartphone numbers for Vietnam.

First place Samsung doing very well there, by the way. It was one of only three of the top-five vendors to show growth - moving from a marketshare of ~31% in the second quarter of last year to ~38-and-a-half last quarter. Second place oppo grew from ~14.5% to just under 21%. Third place Apple grew from ~10.5% to ~15.5%. And everyone else shrank - as did the Vietnamese smartphone market as a whole. Not by much though. Roughly one-percent.

Apple Insider credits two-factors for iPhone’s growth. Like China, Vietnam is seeing a shift to higher-end smartphones. The other factor - the piece says Apple “is improving its own retail presence, and boosting official distributors.”