Do you believe in the full-fledged Apple television? With all of the rumors and talk and analyst notes it gets more and more difficult to not believe in it.
But Phillip Elmer-DeWitt has written a piece for Fortune reminding readers that it's all just that: rumors and talk. There’s nothing from Apple indicating that a full-on television is the way they’ll go. While many see many reasons to get into the TV market, a number see plenty of reasons for Apple to stay out... to instead double down on its $99 Apple TV set-top box. I don’t think Elmer-DeWitt is saying categorically that Apple will not make a TV... but he is - in my opinion - doing the Apple watching world a service... reminding the group that just because everyone but Apple says Apple will make a television doesn’t mean Apple will actually make a television. Check out Elmer-DeWitt’s full article here.