Kendrick Lamar’s Latest Sets New 2022 Record on Apple Music

Kendrick Lamar - Image via Apple Music on Twitter

16 MAY 2022 - Not sure what held the record for records before, but there’s a new record record for Apple Music this week. iMore had Apple Music Tweeting on Saturday that Kendrick Lamar's new album is now the one to beat. According to the post, Lamar’s “‘Mr. Morale & The Big Steppers’ had the most first-day streams for an album released so far in 2022.”

I’ve heard lots of good things about the album from people a little older and considerably younger than me. Apple Music seems impressed - not just by the number of impressions. Quoting parts of the streamer’s write-up of the album:

The project is split into two parts, each comprising nine songs, all of which serve to illuminate Lamar's continually evolving world view. Central to Lamar's thesis is accountability.

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It's a dense and heavy listen. But just as sure as Kendrick Lamar is human like the rest of us, he's also a Pulitzer Prize winner, one of the most thoughtful MCs alive and someone whose honesty across Mr. Morale & The Big Steppers could help us understand why any of us are the way we are.