Ming-Chi Kuo: Apple 2023 Hardware Map Unchanged Despite Economic Uncertainty

20 JULY 2022 - TF International analyst Ming-Chi Kuo was busy on Twitter Tuesday - by his standards, anyway. In addition to addressing component concerns around iPhone 14, the analyst addressed talk of slowing hiring in Cupertino. Earlier this week, Bloomberg’s Mark Gurman posted a piece saying Apple plans to slow hiring and spending for parts of its business “to cope with a potential economic downturn…” No plans for layoffs mentioned. Additionally, the company still plans to increase pay for retail and support staff. And it’s still full-steam-ahead on “an aggressive product launch schedule” for 2023.

Ming-Chi Kuo seems to have no thoughts on the hiring and spending slowdown, though he did weigh-in on the “product launch schedule. He posted on Twitter, saying:

I'm not surprised to see hiring & spending slowdown amid a recession, but my latest channel check indicates at least currently no significant changes yet to Apple's hardware development plans for 2023, and the order visibility of equipment remains unchanged (up to 18-24 months).