Report: Apple’s Paid Podcast Subscribers Grow 300%

31 AUGUST 2022 - Fun with numbers, without numbers: The Podcast Edition. Apple Insider ran a piece this week that had an Apple spokesperson telling Digiday that, when it comes to podcasts, “the number of subscribers had gone up by more than 300% since June 2021.”

Okay - 300% is a number. We don’t have starting numbers. Still, it’s notable. That 300% represents paid podcast listeners. In Apple Podcast parlance, “subscribers” are people who pay. Unpaid podcast listeners are called “followers.”

Come to this house. Be one of us.