Report: Display Production for iPhone 14 Max Lags Other Models
23 AUGUST 2022 - Some interesting “but what does it mean?” news around the next round of iPhones. A piece from MacRumors has display analyst Ross Young saying that production of displays for iPhone 14 Max is lagging the rest of Apple’s models.
Okay - two questions, I guess: “but what does it mean?” and “but what is iPhone 14 Max?” While rumors have had Apple killing the mini end of the iPhone line this year, the company is still thought to be hitting with a four-model range. That would/will apparently be iPhone 14, a bigger iPhone 14 Max, iPhone 14 Pro, and a bigger iPhone 14 Pro Max.
According to Mr. Young, display output is skewing toward the biggest and highest end. By his reckoning:
Display output for iPhone 14 Pro Max accounts for 28%
Display output for iPhone 14 and iPhone 14 Pro accounts for 26% each
Display output for iPhone 14 Max currently only accounts for 19%
Great expectations for Apple’s most expensive phone? Could be that, though the MacRumors report makes it sound more like production problems somewhere in the 14 Max line. The report has Young saying that those panel shipments will “make up a lot of ground in September.” They could be behind because of display issues. Then again, it might have been an issue with the phone itself. “During the iPhone 14 development cycle,” the report says there were rumors that the iPhone 14 Max “was behind schedule due to lockdowns and production issues.” TF International analyst Ming-Chi Kuo indicated then “that suppliers would work overtime to catch up” and that the world would see “little impact on device availability.” Between that assertion and Young’s prediction of display makers making up a lot of ground in September, MacRumors figures “any initial supply issues at launch should clear up quickly.”
