Sensor Tower: Non-Games Apps Top App Store Spending For First Time
15 JULY 2022 - A seismic shift seen by Sensor Tower. A piece from The Hollywood Reporter has the app business tracker indicating that “user spending on non-game apps in [Apple’s] App Store [in the U.S.] now outpaces mobile game spending for the first time ever…” Just barely, but still. The piece says subscription models drove non-game spending to 50.3% of the mobile apps market - passing $1 billion in revenue.
Why’s The Hollywood Reporter reporting on this? Because Hollywood has a lot to do with it. According to the piece:
The majority of non-game app revenue can be attributed to a select group of apps that primarily operate off subscription revenue. As of Q2, there are seven non-gaming apps that receive more than $50 million in consumer spending: YouTube, HBO Max, TikTok, Tinder, Disney+, Hulu and Bumble.
