Short Apple Pay Promos Land on YouTube

20 JULY 2022 - As a suit against Apple over mobile wallets heats up, so does an Apple Pay PR push. The Mac Observer says the Cupertino-company has mounted an ad campaign highlighting Apple Pay’s security and ease of use. Available on Apple’s YouTube channel in the UK (so - everywhere, really, just geared for the UK), TMO says:

Each short ad emphasizes that physical credit cards are able to be stolen, used by anyone, and leave your card number exposed to others. Additionally, the ads remind the audience that all of these issues (…) are avoidable by using Apple Pay.

According to the report, the first video focuses on the physical theft angle. The second highlights the stronger protections when Apple Pay is tied to Face ID. And the third video addresses keeping card numbers secret and safe.

The three videos run less than 30-seconds total. Seriously, we’ve spent more time on them here than one would spend watching them. Still, you can see all three below.