Apple Sings Praises of Apple Services
Image: Apple
If the rumored deal between Apple and Major League Baseball ends with games on Apple TV+, it would be a nice addiction to Apple’s Services business. That side of the Cupertino-company got a lot of virtual ink from Apple on Monday before the South Korea story. The company issued a very long press release, singing the praises of various services, as well as for the segment as a whole. Quoted in the release, Apple’s senior vice president of Services Eddy “the Butler” Cue, who said:
With over 745 million paid subscriptions, Apple continues to connect the world’s developers, artists, and storytellers with users across more than a billion devices, delivering powerful tools, content, and experiences that enrich their lives in profound ways every day.
Message for creatives - We are where the paying customers are.
Message for shareholders - This just keeps happening.
A piece from MacRumors picked out a few other pertinent points:
Developers selling digital goods and services have earned more than $260 billion since the App Store launched in 2008, setting a new record for yearly earnings. The figure stood at over $200 billion a year ago.
App Store customers spent more than ever before between Christmas Eve and New Year's Eve in 2021, with double-digit growth over the same year-ago period. Apple did not disclose a specific dollar amount.
As for strengthening Services, MacRumors has Apple saying that:
iPhone and Apple Watch users will be able to add their driver's license or state ID to the Wallet app in participating U.S. states later this year.
Apple Music plans to launch a dedicated classical music app later this year after acquiring classical music service Primephonic last year.
3D Apple Maps will be available in Montréal, Toronto, and Vancouver later this year.
Also - Apple’s press release says, “2021 was the year that podcasts became an undeniable global phenomenon.” I’d have argued that that happened in 2005 when Apple basically took over podcasts, only to do next to nothing with it for a decade and a half.
But why quibble?
