New Ads Promote iPhone 13 Durability

I guess if you’re always selling iPhones, you’re always promoting iPhones. With likely just a couple of months between now and the next round of iPhones, Apple has launched a couple of new ads hyping the durability of iPhone 13. The Mac Observer highlights the two spots. According to the piece, the video called “Edge” demonstrates “the protection [Apple’s] Ceramic Shield technology offers the iPhone 13.” The other video, called “Shake,” shows off iPhone 13’s spill and splash resistance.

True Tales of iPhone Survival

With all of the stories of iPhones surviving falls from amusement park rides and dips in lakes and rivers, one wonders why Apple bothers making (and making up) commercials. Why not a series of testimonials from people with true tales of iPhone survival? Maybe they don’t want people doing stupid things with their iPhones trying to get on the 21st century versions of TV.

Still, the stories of falling/sinking iPhones come up - like the one this week of a phone lost for a few hours in the Atlantic. 9 to 5 Mac highlights a Reddit post. Said the (eventually) luck so-and-so:

Phone sank to the bottom of the sea after 5 minutes of paddleboarding. 7 hours until the tide went out & it turned itself back on. I tracked it down & remarkably no damage after being in the sea for over 5hr.

To say it was at “the bottom of the sea” is a bit of an exaggeration based on the map the Redditor posted (below). Still, it was in the drink for between five-and-seven hours. It’s an impressive bit of kit.